Full of Chips — Our Story

Full of Chips started the same way a lot of great ideas do: with two college roommates, no experience in food, not much money, and a belief that we could build something special.Mick and Erik didn’t come from the snack industry. What wedidhave was curiosity, determination, and a shared obsession with doing things differently. So we rolled up our sleeves and built Full of Chips from the ground up.We begin with high-quality potatoes, carefully selected and cooked in small batches to create an artisanal, kettle-style potato chip. For our Original flavor, we keep it simple on purpose—just perfectly crisp chips finished with sea salt. No shortcuts. No gimmicks. Just really good chips.But great chips deserve great packaging.We weren’t interested in another ordinary rectangular bag. We wanted something bold. Iconic. Unmistakable. So we asked a simple question:what’s more recognizable than a football?Mick grabbed a real football, measured it on his desk, and designed a bag that matches its size and shape.The result? A bag that turns headsandworks hard. Each one features a built-in handle for easy grab-and-go carrying, a resealable zipper to keep chips fresh longer, and a gusseted bottom so it stands upright once opened.Today, Full of Chips is still run by two regular guys with families, driven by the same mission we started with: to make high-quality potato chips we’re proud to share. Every bag represents the work, risk, and belief that went into building this brand.Thanks for being part of our journey. We’re glad you’re here—and we hope you enjoy every chip.— Mick & Erik